ColorRun

The New Sincerity: a manifesto of creative intent.

I believe that there should be more experiences that delight, inspire and are inspired, and that provide moments of grace and beauty. These are things that connect positively with our unspoken and sometimes unspeakable inner lives. I believe these kinds of works are an indivisible, fundamental good. So for me these kinds of projects are ends in themselves, and all other aspects of my life exist to support them.

I am always on the lookout for others who share my passion -- in pursuing integrity in creativity, and attempting to live with fearless authenticity however that may play out.

We live in dazzling, yet corrupt and superficial times. Everyone who realizes this while refusing to surrender responds in their own way.

Simply critiquing the superficiality of our manufactured culture, while sometimes interesting, does a poor job of actually improving our culture.

Attacking our culture, which sustains us despite it's awfulness, is neither a healthy nor useful path. So destruction of the status quo, simply for the sake of destruction, should be avoided.

And winking ironically at our own awfulness, to which we have been diligently and involuntarily conditioned our entire lives, does not make us less awful. Pop-cultural commentary, therefore, is an avoidable distraction that actually perpetuates many of the things that need to be remade.

Instead I believe very strongly in the importance of creating beauty and striving to communicate experience with as much emotional integrity as possible.

When I create, which I do continuously, it is important to me that I mean what I'm doing. That is to say, I struggle to maintain pure intentions and direct actions. I guard constantly and with varying degrees of success against those forces that would compromise, corrupt or distract from an unflinching integrity in the work.

Therefore, my practice isn't fundamentally a business venture, a means of shifting careers, or a cunning stepping stone to a big payoff. If those opportunities arise (and they do with surprising frequency) they happen incidentally, as a spinoff or side effect of maintaining integrity in my practice and paying attention to continuously improving craftsmanship.

Many wish to make their art their living. I disagree with this. Creative exploits can inform and improve what happens on the job, but the demands of producing to client specifications will necessarily impinge upon the liberty necessary to maintain integrity in the work. Projects being crafted for a client requires compensation. But the real work, the important work, must be pursued with no such expectations or requirements. It is essential that it be both created and shared freely.

Many of my collaborators work professionally in the media/entertainment industries, are talented amateurs, or are still training for their first career. In any case I adore those who are able and willing to come together to create, then freely share their works with the rest of the world.


David Quakenbush
Denver, Colorado
August 31, 2012