Case Study: Nite Ize

  • May 5, 2018
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Sales Video Series/Podcast

In the words of Creative Director Michael Westfield:

Quakenbush Imaging is super easy to work with. David is a great professional who knows his stuff and is able to provide suggestions on how to approach a project that we have not thought of. He has a great skill for working with on-camera talent, and is especially good at coaching those who are new to being in front of the camera. His team adjusts as needed to meet our ever-changing needs. They're super timely and always looking ahead at how else they can help us, which makes them a great partner for NiteIze.

While they sell products in most home improvement, outdoor and sporting good chains around the world, at heart NiteIze is a product design incubator. Their team brings dozens of new products to market every year, which keeps their multinational sales force on their toes.

Our relationship began in 2015 with a monthly video series to keep everyone in the loop. Over 20 episodes their CEO/Founder and Director of International Sales shared additions and changes to their product families. We mixed these interviews with file footage, photography, and fresh product video to showcase the finer points of each design. Some of our product shots are collected in the loop above. Superficially each video was about the product, on a deeper level it kept remote teams stitched into the corporate culture and provided a window into the passion driving their CEO.

On the heels of the series we were then contracted to create training materials for one of their major buyers' floor staff. The first video in the playlist below was distributed to over 1000 stores of a major US home improvement chain, to ensure a consistent in-store display reset.


Retouching and Image Compositing

All those new products require new packaging with fresh photography every six months. We supplement their in-house team with advanced composting and image post production throughout their extensive product catalog.

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Name: David Quakenbush